"Words are only half of the battle for successful communication. To truly succeed, you need culture. My research explores how to use Virtual Reality (VR) to train the doing of culture by placing learners of Japanese inside a virtual office. Instead of studying words in isolation, students perform body language and social nuances with an avatar, thereby extending simulated culture beyond the classroom. This creates a holistic, embodied memory that is challenging to replicate without just sending our learners to abroad. This is without a doubt the future of learning. Thanks to Enterprise for Research, Innovation and Knowledge (ERIK), I have launched a company with the expressed goal of providing the tools for any educator to build their own custom VR cultural experiences to further spread this kind of learning."