Natalia Egorova specializes in early modern Japanese literature and popular print culture. Her current project tentatively entitled “Marketing Cosmetics Across Media in Early Modern Japan” focuses on advertising and product placement in the context of media and marketing history through popular visual culture of early modern Japan. By analyzing the various forms of advertising of cosmetics incorporated in print media of the Edo period (1600s-1868), she studies the ways literature and art were commodified and leveraged for economic ends. This interdisciplinary research seeks to better understand the history of consumerism, media, and marketing, as well as the evolution of literary and art in Japan. 

Her research has been awarded funding from the Japan Foundation, Dana-Allen Dissertation Fellowship at the Institute for Research in the Humanities (UW-Madison) and other University of Wisconsin-Madison funding bodies. 

Before joining DEALL in 2026, she taught in the Department of Asian Languages and Cultures at the University of Wisconsin-Madison, offering such courses as “Asian Supernatural” and the “History of Asian Games.” At the Ohio State University, in fall 2026, she will offer “Japanese 2231: Elements of Japanese Culture,” “Japanese 4400: Japanese Film and Visual Media,” and “Japanese 5456: Japanese Literature: The Modern Period” as well as a course in Japanese language.